There is an order to digital marketing, and dependent relationships between the digital marketing channels and disciplines. If you don't honor this order and put the right pieces in place, you're probably wasting time and money on your digital strategy.
This information is specifically for sellers of high-end goods. It applies to sellers of low-priced goods as well, but low-priced product sales can be closed without all these elements in place. However, any seller who wants to build a sustainable, repeatable business should pay attention to these marketing tenets.
Length: 1 hour, 35 minutes
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