Business Bungee Jump: Your relationship with risk affects your bottom line

Business Bungee Jump
Business Bungee JumpBungee Jumper
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1,045 words

The feeling of risk is typically driven by what you believe you understand or know how to do. Add to this that some people are more comfortable with jumping into the unknown than others, and you have the perfect formula for highly individualized risk relationships. So how do you combat risk aversion?