Cold Hard Cash: To Change Your Success Change the Way You Think About Sales

Cold Hard Cash
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Though it is common for companies to rebrand, launch new marketing strategies, change product strategy, reorganize operations, outsource manufacturing, and upgrade systems and software, relatively few organizations devote time or attention to redesigning their sales approach. In most companies, evolving business dynamics and rapidly improving technology swirl change up and down the corridors, while the function of sales remains largely untouched. This article will jump start your thinking about how to change your approach to sales.