Sales Makeover: Answer What's In It For Me by Selling Benefits

Sales Makeover: Sell Benefits and Answer WIIFM
$1.50 each

One of the most common forms of business miscommunication occurs when a salesperson pushes the features and functions of a product or service instead of translating them into customer benefits.  In this article you'll learn - quickly - how to use What's In It For Me benefits to improve your sales results.